Meet Sarah Tarnalicki: Owner of Sarah Bakes Desserts

Sarah is extremely talented and creative. Each one of her cookies are a detailed piece of art you almost don’t want to eat! Sarah absolutely loves waking up every day and creating cookies for all different occasions (birthdays, anniversaries, bridal showers, weddings, thank you gifts and so many more). She loves the happiness that cookies bring and how customizable they are. She can make a cookie version of almost anything! Sarah’s husband is in the US Navy and they are currently stationed in Norfolk, Virginia. If your in the area order your next batch of cookies from Sarah!

“It is ok to set time aside to practice techniques”

-Sarah Tarnalicki

When did you start your business & what made you decide this career path? Growing up, I loved baking and decorating all different types of desserts. I had not decorated cookies until I started working in a bakery during high school. I worked there my junior and senior year of high school and throughout college as a cupcake and cake decorator. I had the opportunity to decorate baby shower cookies and instantly fell in love with cookie decorating! I decided to practice at home during my time off. I baked cookies with my husband for Christmas in 2019 and knew I wanted to specialize in decorated cookies. When the bakery closed, I looked up cottage food laws and learned that I can sell cookies from my home. I began my business in February of 2020! I graduated from Towson University in May of 2020 with a Bachelors in Gerontology. I only planned on selling cookies part-time and working full time in Gerontology, but when Covid hit, the jobs I applied for stopped hiring and I decided to go full time with cookies.

Where have you lived and what has been your favorite base so far? Our first duty station is Norfolk, VA. We have lived in Virginia Beach for about a month and we absolutely love it! There are so many new places to explore and each place we go, we love. 

What is the biggest challenge of being a military spouse and pursuing your career? The biggest challenge with being a military spouse and pursuing my business is having to move and start over. Moving from where I started my business (in Reisterstown, Maryland) to Virginia Beach was a huge change. I had to adjust to a new oven, a new decorating space and advertise to new potential customers. I had to learn what the community wants to see! 

What are your other hobbies? When I am not baking, I love doing calligraphy and hand lettering, exploring new restaurants and new areas, shopping at small businesses, enjoying the outdoors and watching movies with my husband. I’m excited to be living so close to the beach. I know I will be there all the time when it is nicer out! 

What are some benefits of being a military spouse as a business owner? Being part of the amazing military spouse community. There is constant support, love and so much encouragement! The military spouse community loves to support small businesses and we all support each other! Having a community that understands what it is like to go through a PCS, Deployments and underways is really great. I have gotten so much advice from other navy wives and I have felt so welcomed in Virginia Beach.  

If you could, what advice would you give yourself when you first started your business? I would remind myself that it is ok to set time aside to practice techniques that I want to learn and to not spread myself too thin. It took me a while to learn that I have to block out dates in my schedule so that I can dedicate those days to increasing my skills and learn new ones. I took time to learn how to use a 3-D printer to create my own cookie cutters, Procreate to design my cookie sets, and a Cricut Maker to make my own airbrush and royal icing stencils. 

Connect with Sarah-

Email- sarahbakesdesserts@gmail.com 

Instagram- Instagram.com/sarah.bakes.12

Facebook- Facebook.com/sarah.bakes.12

3 thoughts on “Meet Sarah Tarnalicki: Owner of Sarah Bakes Desserts

  1. Sarah
    Proud of you and what you have done, to transition so fast was incredible.
    Excellent job, I miss my cookies in Maryland but my loss is Virginia’s gain.

    Liked by 1 person

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