Angelica’s creative business will bring a smile to anyone especially if you get gifted with one of her fun and unique cards! Her witty cards are seen and sold in stores all over the country. They will be sure to give you a laugh and brighten your day! With all the obstacles of being a military spouse and traveling all over the country her business only continues to grow and reach more people! Be sure to buy some cards for a friend. Angelicas husband is in the Navy and they are currently in Jacksonville, Florida.
What made you decide this career path? My background is in marketing and advertising. I started working in advertising when I was in college and fell in love with the creative process. Seeing creative ideas combined with strategy turn into campaigns that influence people and make them feel something is what I’ve always loved about the industry. I worked for a few agencies and was fortunate to have roles that were dynamic and required me to be on my toes, resourceful, and manage creativity with deadlines! All of this gave me the foundation to start my own business. I relied on my experience and resourcefulness to get my creative idea up and running but a lot of the business has been me using lessons I learned in my previous jobs.
Where have you lived and what has been your favorite base so far? I’ve loved everywhere we’ve lived but for different reasons. Corpus Christi, TX was where I started my business and I’ll forever hold a place in my heart for the local community that welcomed my crazy idea for a business and gave me the confidence to launch it on a larger scale. During our time in Texas, I spent most weekends traveling the state setting up a Pop-Ups and stumbling upon creative communities and opportunities that have helped me grow into a brand found on store shelves. I still consider Texas home for the brand even though my time there was short!
What is the biggest challenge of being a military spouse and pursuing your career? Growing and scaling with the moves! Since starting my business in 2017 we’ve lived in Texas, Massachusetts, Florida and now I’m in this weird limbo spending time with my husband while he’s on temporary orders in Virginia. You really have to love what you’re doing to persevere and adapt to all of the changes that come along with this lifestyle. The core value that led to me starting my business was wanting a career I was passionate about that could move with me. Having that at the core of what drives me professionally has helped me navigate the changes that come along with moving and I’ve found it’s one less thing I need to reinvent with each move.
What are your other hobbies? Cooking, biking, traveling, daily play dates with my pup! I would say making puns out of everything but I guess that’s more of a job now.
What are some benefits of being a military spouse as a business owner? For me, the biggest benefit is being able to genuinely bring myself to work each day and have that familiarity and control in a lifestyle that often doesn’t bring much familiarity or control to the table. This business has helped me adapt to each move and has become a medium to connect and share my passion with our local communities. I’m able to easily find like-minded and supportive people by being vulnerable and sharing my story and business and it’s pretty awesome!
If you could, what advice would you give yourself when you first started your business? I recently read an old blog post I wrote and it gave me goosebumps. I had absolutely no idea the opportunities this business would present me with and that I’d someday be able to travel all over the country and see my cards on store shelves. I’d sell thousands of cards that are used to help people share their most special moments and I’d get to hear those stories from those willing to share. In that post, I sensed so much genuine excitement and hustle and it inspired me to get back into that mindset. It seems the longer I’ve been in business and the more opportunities I’ve had the more little bits of doubt seep in.
If you could, what advice would you give yourself when you first started your business? I’d say to that gal to just do what she’s doing. Stay naive enough to take chances and smart enough to not get taken advantage of.