Meet Johnene McBeth: Founder of I Am Johnene

“Leaving a legacy for my family is the only goal.”

-Johnene McBeth

Johnene wears many hats on a daily basis. She is an entrepreneur, speaker, podcaster & branding coach & the CEO of Jewels by Marcel, Texture & Style Co. & Room University. Most importantly she is a military spouse and a mom to an adorable little boy! Her husband is in the Air Force and they are currently stationed at Langley Air Force base in Hampton, Virginia.

When did you start your business & what made you decide this career path? My story made sense to me in 2010, as I watched my hair rinse down my dorm room drain due to a hair treatment gone wrong. That experience ignited the entrepreneur in me. Now, I am a Serial Entrepreneur, Speaker, Podcaster, Branding Coach, Graduate student, Military Spouse and Mom. Currently, I serve as the CEO of Jewels by Marcel, Texture + Style Co. and Room University. In founding My Natural, a student organization to educate college women about how to take care of their natural hair, I uncovered a problem in the beauty industry, natural hair product distribution. In 2013, before graduating from Winston-Salem State University, I pitched a business that would connect small businesses and beauty product manufacturers to their target audience. Within four years, I received almost 10K in event sponsorships, highlighted 100 small businesses and created a space for ten beauty product manufacturers to pitch their products. However, as successful as the events were, there were still some major hurdles with planning and venue management. In 2019, I was newly engaged, surprisingly pregnant and hesitant about planning our wedding because of the challenges with venue management in the past. Luckily, our venue of choice offered a seamless and professional digital planning experience, which confirmed the answer to my looming frustration with planning events. I called my dad, Johnnie who gives the best business advice and has over 30 years of Sales Experience. He loved the idea so much that together, we created Room University! Room University is a digital marketplace offering exclusive access for professionals to rent unique event venues. While branding this new startup, I coach startups how to brand their businesses by day in my coaching program, “Branded for Billions!”

Where have you lived and what has been your favorite base so far? Virginia , Langley AFB

What is the biggest challenge of being a military spouse and pursuing your career?  The biggest challenge is not knowing what to expect next, but this mystery also brings on a sense of adventure.

What are your other hobbies?  As of right now, learning how to be a great mom. As my little one grows, I am always looking for the next idea to help him learn, especially since I have to be more crafty because of the pandemic.

What are some benefits of being a military spouse as a business owner? The opportunity to work for myself gives me more flexibility in my schedule and the freedom to be available for events that my husband may not be able to reschedule due to work.

If you could, what advice would you give yourself when you first started your business? Research resources that will allow you to run your business without spending money first. 

Any future plans or dreams for your business?  Leaving a legacy for my family is the only goal.

Contact Info Links: 

Engagement Photo Credit: Chad Lucas

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