Meet Sarah Cannon: Owner of Sarah’s Sweets Cookie Company

Sarah is extremely talented and has a gift she loves to share with others. She started her pastry career over 15 years ago but it wasn’t until 2009 that she decided to take baking and decorating seriously by attending The French Culinary Institute. There, she graduated with a Grand Diplôme in Pastry Arts and Baking. During her time in New York City she had the opportunity to work on everything from plated desserts and sugar flowers, to custom cakes, developing new cupcake flavors, and experimenting with half pound cookies. Sarah’s husband is in the Air Force and they recently PCSed from Alamogordo, New Mexico to Langley Air Force Base in Hampton, Virginia!

“If you never try, you never fail.

And if you never fail, you never learn.”

-Sarah Cannon

When did you start your business & what made you decide this career path? I started my business when we first got to Holloman AFB as a way to fill my days while I searched for a job outside of the home. I also wanted to keep up with the skills that I learned at a the French Culinary Institute. I began decorating cakes at 16 and at 21, I left for NYC to attend culinary school for pastry arts and baking. While there, I worked for a sugar flower artist, an emerging boutique cake shop, and was even on a TLC series called “Fabulous Cakes.” Even though I got my start in cakes, my true love is cookies. Being a part of my customers life events, big and small, is the biggest reason why I love what I do so much. 

Where have you lived and what has been your favorite base so far? We were at Holloman AFB for the last 8 years and loved it! The community was so welcoming and absolutely embraced me and what I do. I hope our time at Langley is just as fulfilling. 

What is the biggest challenge of being a military spouse and pursuing your career? The biggest challenge is definitely building a business and relationships only to have to completely start over again. 

What are your other hobbies?  Does sleeping count? I love food and cooking in general. My husband and I like to cook together, he makes the best sous chef! Our favorite thing to make is eggplant parmesan 

What are some benefits of being a military spouse as a business owner? I think one of the benefits is the community of fellow military spouses who are ready to support you and your business in any way that they can. It’s not always about placing orders but a like and a share can go a long way! Word of mother is one of the best tools for businesses like mine. 

If you could, what advice would you give yourself when you first started your business? Do it scared. There are some many things that I didn’t do in the early days of my business because I didn’t feel prepared enough or I tried to be too cautious. But you know what? You figure it out. If you never try, you never fail. And if you never fail, you never learn. 

Any future plans or dreams for your business? My ultimate goal, which won’t happen until my husband retires and we can settle somewhere, is to own a cookie studio for decorating classes. Kind of paint and sip style but with a sweet treat at the end!

Contact info Links 

Website- sarahssweets.net

Email- sarah@sarahssweets.net

Instagram- Instagram.com/sarahssweetscookieco

Facebook- Facebook.com/sarahssweetscookieco

Headshot by Ashlee Kay Photography- https://instagram.com/_ashleekay

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